ARTICLE MARKETING | Setup time: 1 – 2 hours (excluding article)
Article marketing, if done correctly, is an easy (and free) way to drive traffic to your site. Most likely, you have plenty of content about your business/industry compiled in articles, blog posts, ebooks, white papers, reports, or other media. (If not, now is a good time to start creating a few.)
You can put your content into article form (usually between 300–600 words) and distribute it to free article-hosting sites. As the author, you will usually get a byline that includes your name, bio, and a link to your website. You get instant credibility, exposure, and a little help with your search engine ranking too.
Start compiling your content into articles that will be ready for distribution. Each hosting site has different requirements, so you may need to tweak the articles just a bit to make them work. One thing should remain consistent, however: Don’t sell in these articles. Just inform, educate, entertain …
and then send them to your site to learn more.
Some popular article sites are: