If you've started a blog, one of the first things you need to do is set up analytics, ( a way to
track website traffic and statistics.)
To set up your analytics, you must first sign up for a Google account (a Gmail account works just fine). Go to http://www.google.com/analytics and click on the “sign up now” button on the top right corner of the page. You will have the option to sign up for a Google account (if necessary) or proceed with the setup. You’ll be asked for your website address and will be given a snippet of code to insert
into your site.
Once you are set up with Analytics, the sky is the limit. You can track everything from unique visitors to time-on-site to PPC ad success. At the beginning, you’ll probably want to focus on
how much traffic you are getting and where it is coming from.
You will be able to tell if you are getting traffic from referring sites (such as your blog, social media posts, or affiliates) or from organic traffic (searches for your name or other keywords). This data will be crucial as you move forward with specific marketing campaigns and tactics.
Traffic analysis is the foundation upon which to successfully manage your marketing efforts. You’ll know what is working and what isn’t. So go install Google Analytics right now, and have fun watching the numbers grow!