Tuesday, January 29, 2013

10 Social Media Marketing Strategies In 2013

Social media is growing very rapidly and anyone cannot afford to ignore the power of social media marketing. Therefore, it is necessary that you strategize social media marketing for 2013 in advance.
In coming year, you have to learn from your mistakes in the past and plan for the future. So here are 10 social media marketing strategies for 2013.

1. Review what you did in Year 2012

ID 10088979 300x225 Your 10 Social Media Marketing Strategies In 2013First thing to keep in mind, while strategizing a marketing plan, is to introspect your past. You need to learn from all your mistakes that you did in year 2012.
You have to analyze why your social media marketing failed or didn’t do well as you expected. A serious brainstorming is required from all of your team members.
You need to identify all those points that led to the failure. It is of utmost important that you do not repeat same mistakes in the New Year.

2. Set-Out Targets for 2013

Social media is vast like an ocean. There are small nitty-gritty associated with it that you cannot come to know in few days. You need to understand all the dimensions of social media marketing and it cannot be done by one person.
Hence, you need a team of experts with a responsibility to set-out targets for 2013. On a white board, you have to chalk out plan in a right manner.
Whether it is reaching out to customers or clients you need to have a well laid-out strategy. Therefore it is better to set targets that you will achieve in a limited time period.

3. Humanizing Social Media with Your Personal Presence

ID 1001037751 Your 10 Social Media Marketing Strategies In 2013Normally, while marketing on social media, companies and marketers commit very obvious mistakes, like they tend to overlook the importance of human touch while running a campaign via Facebook or Twitter.
They usually forget or neglect the human aspect of marketing through social media. Therefore, you must create your personal brand on Facebook and Twitter.
When people come to these websites they must feel that they are interacting with a person with human touch rather interacting an autopilot program or software.
Hence, start building a personality and give a feel to people that you are listening them.

4. Exploring all Your Local and Targeted Social Networks

You need to try your best to find out all Local social networks in your niche. Social networks which are more local to your city and town give you an idea what is going on to the streets.
For social media marketing, it is very important to know what people are talking on the ground and the best way to know it is through engaging with local social networks.
Secondly, you can target other social networks in your niche. It will help you to know the exact competition in your niche. Moreover, you can join them and market your product or services more effectively.
Hence local and targeted social networks are very important to know while marketing on social media.

5. Creating Synergy Between Online and Offline Advertising

ID 100527721 Your 10 Social Media Marketing Strategies In 2013Now this is one more important aspect of social media marketing. This year you need to bring together the online and offline advertising together.
All your advertising campaigns whether online or offline must develop a synergy. Hence, it means your left hand should know what your right hand is doing.
This year your team of marketers should run all advertising campaigns online and offline in tandem.
Bring both form of advertising together to get best out of social media marketing.

6. Creating More and More Viral Content

If you want to get more traffic to your blog or website then you have to create content that goes viral. Creating viral content has always been a great challenge.
This coming year you have to put an extra effort to create viral content because it is not that easy. You need to set a goal that how many people will be visiting your content in one day.
You have to learn from others how they are creating content which goes viral. Recently, Gangnam or “Charlie bit my finger” videos went viral on internet; you also need something like that.
Viral content needs a lot of research and fact finding.

7. SEO Optimization for Social Networks

ID 10074108 Your 10 Social Media Marketing Strategies In 2013I know SEO optimization is an old trick and you will say you do not need to do anything extra. But my dear friend, for social media marketing SEO is bit different than for ranking in organic searches.
To rank high for social media you need a great presence on social media. Your SEO team should know how to rank high in organic searches through Facebook or Twitter.
Therefore, this year you have to re-strategize your SEO plans for social networks.

8. Incorporate all Possible Multi Media Tools

To make best use of marketing efforts you need to incorporate all possible multimedia tools. It means your content should be dynamic and vivid only then your marketing could stand out.
These tools could be gif images, videos, info-graphics etc. You need to use these tools to make your content more relevant. You can also use certain apps and extensions from chrome web stores.
As a social media marketer you must always be looking for new tools that are coming on the Internet. They can be paid as well as free to use.

9. Keeping an eye on Mainstream Media

ID 10077359 Your 10 Social Media Marketing Strategies In 2013
If you want to learn marketing then you have to look how the big boys like MNC’s are doing through mainstream media.As we all know social media is going to replace mainstream media but still later one reaches out to the masses much effectively than former one.Hence, in social media marketing you have to include the strategies that MNCs are doing through mainstream media.So this year in 2013 follow mainstream media and advertising running on them.

10. Finally, Going beyond Facebook & Twitter

Finally, this year in 2013 you need to go beyond Facebook and Twitter for social media marketing. You have to explore other venues through which you can reach out to people.
You can try paid medium for getting more exposure. It could be expensive but still you should prepare your mind to try everything in the store.


  1. Hello there, Drew! This info has been so helpful! I hope I could apply this for my social marketing projects. What certain multimedia do you specifically recommend? I think you’re good at selecting social media platforms. Good that I stumbled on your blog. Thanks for these info!

    Parker Murillo

  2. You can't go wrong with the big ones, like Facebook, Youtube, Twitter, and Google+, especially when it's free...

    1. Haha! You’re right! When it’s absolutely free, the biggest social media platforms are the best pick for social marketing. SEO has gone trending, and more individuals and business entities are looking to establish their credibility online. I just hope that those who want to start their online marketing can read this post and help them in their start-up.

      + Kristofer Mcginty +

  3. The tips about the Strategies of Social Media Marketing are expressed in a very simple way. It is so understandable. Thank you for the valuable information.

  4. Great strategies! I'm a strong believer in social marketing. It's a very powerful weapon.

  5. Good Info on social media marketing. Your blog feature much of the same content that I have come to expect here.
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