In the year 2012, there have been several changes in
the SEO scene. Google has made changes to its
search algorithm and has given new updates to the
entire online population. All the existing SEO
techniques have been spruced up to match the current
trends. Page Ranks play an indefinite role in ranking
your site high in the search engines. The benefit of
ranking higher in search engines is the enormous
amount of traffic your site, receives. Increased page
views, contribute to increased ‘call to action’. This
would result in higher number of transactions with
which you can achieve business objectives.
Let us understand the logic behind Google Page Ranks, and find out what factors affect them. Google
Page Ranks are between the values 1 and 10. If your site scores close to a perfect ‘10’, it means that
your site is trusted, and if the score is close to ‘0’ it means the credentials of the site need to be
improved. One of the tasks at hand for an SEO professional is to change the reversing trend of lowering
page ranks, to achieve a steady increase in Page Ranks.
Creating Quality Links
Creating quality back links and clean in-bound links are the need of the hour. It is high time that you do away with just focusing on the number of links to your site. For instance, if your site is cluttered with several links from un-trusted sources, they will definitely lead your site down the cliff, in Page Ranks. Links to and from spam sites will also have the same detrimental result.
The best practice to be followed here is to have quality back links to sites that are related to your niche.This will definitely add value to your website’s SEO efforts. Create guest posts on sites that sport a high authority, and watch your Page Rank grow.
Original Content with Authority
You should be strict while framing the content policies for your website or blog. If you lag in this aspect, search engines will penalize you heavily even for a single mishap.
Have a strict policy against plagiarizing content. Do not host content that is copied, even by
mistake. Such errors might prove fatal to your Page Rank.
Research thoroughly and write original content that is precise. Add analysis, graphs, and all the
necessary information at the right places.
Keyword infusion should be done cautiously. Do not stuff keywords unnecessarily, which will
render your content meaningless.
If you hold a Google Plus profile, use it to your advantage. Google authorship does wonders to
the credibility of your content and it increases your Page Rank. Enhance Social signals by being
active in Social Media.
Take care of site design, layout, and navigation. A streamlined content presentation is a pre-
requisite for search engines.
Google has transformed the SEO space and has restricted our usual way of working. Special care in
linking and content creation should be followed for maintaining good Page Ranks. If thin sites with low quality links and content are hosted, the sites are lowered in ranking. Thus, the year 2013 will require websites to quickly adapt to changes in the SEO space.