Social media can be a powerful tool when it comes to marketing a business, but you can also use it to market yourself. Similar to a business that works hard to build brand awareness in the marketplace, standing out and getting noticed is important when you’re in the job market.
There are a number of social media strategies that you can use to land your dream job.
Advertise Yourself to The Target CompanyCompanies run advertisements for their products and services to their target customers constantly. You can do the same to market yourself directly to a company that you want to work with.
For example, you can write a blog post talking about your work experience and why you would be a perfect match for the company.
Then, you can create LinkedIn advertisements that are targeted specifically at members of the target company.
The goal would be for members of the company, and specifically employees involved in the interviewing process, to notice your ad and the initiative you took to get noticed.
This is a great way to show a potential employer your creativity and to stand out from the crowd of other applicants in the job market.
Use the #Company’s #Hashtag
On Twitter, when you prefix a hashtag to a keyword, for example #direct #marketing, it acts as a search tool. People actively using Twitter will find your tweet when they search for any of these keywords. You can also see all other users on Twitter who are talking about that particular tag.
When you use a hashtag that mentions the name of the company that you are trying to get a job in, people from that company may find you.
For example, you can use a similar blog post as we shared above discussing why you think you’re a great match for the company.
Then, you can share that blog post with your social media network and use the company’s hashtag in the tweets.
People within the company, especially marketing departments, will often monitor social media for mentions of the company. If members of their team are monitoring Twitter, then the tweet will come up in the results.
This can lead to a conversation between you and employees at the company, which can serve as an inroad to the company to get an interview.
Connect With Key PeopleLinkedIn is great for networking with people in specific positions or industries. This allows you to network with other like minded people that could potentially help you find that perfect job.
You can join groups and talk about almost any topic with people who are interested in it.
You can even search for people who work for certain companies and hold specific positions.
If you want to get a job as a marketing consultant for a specific company, you could find the person who would oversee that department on LinkedIn. You could then connect with them and get to know them a bit. When you befriend enough people through this method and interact with them over time, you will start to develop some relationships that can pay off in the form an “in” at your dream job.
When using this tactic, it’s important to keep a few things in mindIn all of your communication, whether it’s in a group discussion on a forum or exchanging messages with a specific person, you need to demonstrate your expertise.
Let your real personality shine through in order to form a real relationship with people that you interact with.
Have a Professional Online PresenceA potential employer may search for your name online during the hiring process. It’s critical that your reputation be as spotless as possible. If they find anything unflattering or unprofessional, they will not hesitate to pass over you and move on to someone else who wants the job.
Search for your own name online to see the results employers see
If you have personal social media profiles with content that is not professional, consider revising these accounts to be more professional.
It’s difficult to find a great job in today’s economy that is seeing a slowdown. You may as well give yourself the best chance possible and exploit these online tactics.