Now that I'm fully immersed in building multichannel executions through responsive design, I pay particular attention to how customers use the web, mobile, social, tablets, and iTV, including noting my own habits.
Nielsen just published a new study on connected devices. Interesting to note:
- Social Media — 44% of 18-24 year old and close to 50% of 25-34 year old are visiting social networking sites on their smartphones during both commercials and programs while watching TV.
- Seeking Information — 36% of people 35-54 and 44% of people 55-64 use their tablets to dive deeper into the TV program they are currently watching.