Pinterest is another one of those social networks that some marketers have figured out how to infiltrate to reap business benefits -- even without the existence of dedicated brand pages on Pinterest (much like Google+ when it first launched).
But it seems like the folks over at the Pin headquarters -- even if they've done so unintentionally -- are giving those businesses a little nudge with their latest feature rollout. Pinterest has started to roll out website verification for profile pages. This feature is intended to let other pinners learn more about the people they're following on Pinterest. In a nutshell, the feature will let you highlight your full website URL on your Pinterest profile going forward. Users will also see a checkmark next to your domain in search results and on your profile.
Website verification is not available for all Pinterest accounts quite yet, so if you don't see it, just sit tight over the next week or so, as they're doing a progressive rollout.
Alright, let's walk you through how to verify your website, because although the feature is pretty straightforward, the process gets a little sticky if you're not super tech savvy.
How to Verify Your Website on PinterestStep 1: Log in to your Pinterest account, and go to 'Settings.' Check to ensure you've listed your website here before clicking the 'Verify Website' button.
Step 2: On the next page, you'll see these instructions. Follow them.
Click the bold 'Download the HTML verification file' to download the file, which will take you to a confirmation screen. Just click back here to this screen and continue on to the next step.
Step 3 (Pinterest's Step 2): This is the kind of weird part. You'll have to upload that file you just downloaded to your web server. Be sure not to upload the file to a subfolder, or Pinterest won't be able to find it. If this is confusing to you, find your office techie with access to your server, and he or she will be able to do this in, like, 10 seconds.
Step 4: Complete the process by clicking the bold 'Click here' text you see on the verification screen. Pinterest will then check your website for the HTML file they gave you, and verify it. You'll see a success message once the process has completed.