Facebook Fans Are Hiding Your Posts, and Other Marketing Stories of the Week
Your Facebook Fans Are Hiding Your Posts At An Alarming Rate, From Fast Company
Are you more concerned with earning page likes or engaging the
audience you already have on Facebook? If you chose page likes over
engagement, you might want to be careful. Fast Company reported that. “1 out of 50 post views gets a negative response and Facebook
fans are most likely to block ALL your page stories when they take a
negative feedback action, 60 times more likely than unfanning your page.”
Uh oh. So what does this mean for marketers? It means that you need to
start focusing more on quality and less on quantity [of people who like
your page]. Just because your brand has a lot of fans, doesn’t mean all
of those fans are actually seeing your content. Focus on quality, keep a
close eye on your frequency to make sure you’re not wearing out your
fans, and always be experimenting with new types of content. To learn
more tips on how you can engage your Facebook audience, read the full story from Fast Company here.
New LinkedIn Company Pages Are Finally Rolled Out to EVERYONE
Tumblr Finally Gives Marketers Access to Analytics, From Mashable
Data is a marketer’s best friend. So when brands and marketers don’t
have an analytics dashboard to consult to see what’s working and what’s
not, they feel pretty lost. Have you been feeling this way with Tumblr?
Well not to worry, because Tumblr has finally given marketers what
they’ve been looking for all along: an analytics dashboard specifically
for their Tumblr activities. Marketers can now use Tumblr’s preferred
third-party analytics provider, Union Metrics, as a way to keep track of
popular content, engagement levels, trends, and influential
contributors and curators. The Union Metrics service will remain as
‘invite-only’ until November 2012, according to Mashable. Will you start
leveraging Tumblr’s new analytics as soon as they are available to you?
To learn more about this update, you can read the full story here.
Now You Can Follow LinkedIn Influencers, No Connection Required, From Marketing Land
It seems like LinkedIn is making changes left and right! First
Company Pages get a face lift, and now users have the ability to follow
top industry leaders and influencers through their personal profiles.
For now, users can only choose from a list of 150 influencers to follow,
but this list will be expanding over time. You can see that a person is
an influencer when you see a ‘Follow’ button instead of ‘Connect.’ If
you have always aimed to be a thought leader in your industry, now is
the time to develop that thought leadership! Once this option rolls out
to more influencers, don’t you want employees at your company to be
included in that list? If you’re interested in learning more about this
new ‘following’ feature on LinkedIn, you should read the full story here.
New Research Shows Email Marketing is Not Dead, From Social Media Explorer
You might have heard rumors that social media will kill email. Well,
according to research from Social Media Explorer, this is simply not
true. In a recent survey, a representative sample of over 3,000 American
social media users 12 and older were asked if they read email from
brand products or companies. Of those who responded, 61 percent say that yes, they do read those emails. Does
this surprise you? Were you expecting more branded emails to be chucked
into the spam folder or deleted without even being opened? We have
always said that email marketing is arguably the most powerful channel for lead generation, so make sure you’re not underestimating this medium in your marketing! Are you interested to learn more from this survey? You can read the full story from Social Media Explorer here.