Pretty pictures are the best. But you know who likes them even more than your readers, leads, and customers?
Well they should, anyway, because marketers who are embracing visual content are seeing huge returns in terms of, well, more readers, leads, and customers. Oh, also revenue. Not a bad setup.
Whether you're already a champion of visual content and just want a little affirmation, or you're interested in dipping your toes into the burgeoning visual content space, these 19 statistics should help you make the case for doing just that.
19 Fascinating Statistics That Make the Case for Using Visual Content in Your Marketing1) 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco) Tweet This Stat!
2) 40% of people will respond better to visual information than plain text. (Source: Zabisco) Tweet This Stat!
3) 46.1% of people say a website's design is the number one criterion for discerning the credibility of the company. (Source: Stanford Persuasive Technology Lab) Tweet This Stat!
4) Publishers who use infographics grow in traffic an average of 12% more than those who don't. (Source: AnsonAlex) Tweet This Stat!
5) Posts with videos attract 3 times more inbound links than plain text posts. (Source: SEOmoz) Tweet This Stat!
6) Visual content drives engagement. In fact, just one month after the introduction of Facebook timeline for brands, visual content -- photos and videos -- saw a 65% increase in engagement. (Source: Simply Measured) Tweet This Stat!7) On Facebook, photos perform best for likes, comments, and shares as compared to text, video, and links. (Source: Dan Zarrella) Tweet This Stat!
8) 37% of Pinterest account holders log in a few times every week; 28% said they log in a few times a month; 15% log in once daily; 10% log in numerous times a day. (Source: PriceGrabber) Tweet This Stat!
9) 98% of people surveyed with a Pinterest account said they also have a Facebook and/or Twitter account (Source: PriceGrabber) Tweet This Stat!
10) Pinterest generated more referral traffic for businesses than Google+, YouTube, and LinkedIn combined. (Source: Shareaholic) Tweet This Stat!
11) Pinterest drives sales directly from its website -- of people with Pinterest accounts, 21% have purchased an item after seeing it on Pinterest. (Source: PriceGrabber) Tweet This Stat!
12) 85% of the US internet audience watches videos online. The 25-34 age group watches the most online videos, and adult males spend 40% more time watching videos on the internet than females. (Sources: comScore and Nielsen) Tweet This Stat!
13) Over 60 hours of videos are uploaded each minute on YouTube.com. (Source: YouTube) Tweet This Stat!MarketingSherpa) Tweet This Stat!
16) Mobile video viewing increased 35% from 2010 to 2011. (Source: Nielsen) Tweet This Stat!
17) 25 million smartphone users stream 4 hours of mobile video per month. 75% of smartphone users watch videos on their phones, 26% of whom use video at least once a day. (Sources: Ooyala and Ipsos) Tweet This Stat!
18) Mobile video subscription is expected to hit $16 billion in revenue by 2014, with over 500 million subscribers. (Source: Ooyala) Tweet This Stat!
19) Viewers are 85% more likely to purchase a product after watching a product video. (Source: Internet Retailer) Tweet This Stat!