How can you get more visitors to your website? What
can you do to stimulate traffic? Here’s a checklist of 37 items you need
to consider. Many of these may be doing already; others you meant to do
and forgot about; still others you’ve never heard of. Of course, a
great deal has been written about this. You’ll find links to thousands
of articles about website promotion on our website.
While I’m not breaking any new ground here, I’ve tried to summarize some of the most important techniques.
Search Engine Strategies
Perhaps the most important — and inexpensive — strategy is to rank
high for your preferred keywords on the main search engines in “organic”
or “natural” searches (as opposed to paid ads). Search engines send
robot “spiders” to index the content of your webpage, so let’s begin
with steps to prepare your webpages for optimal indexing. The idea here
is not to trick the search engines, but to leave them abundant clues as
to what your webpage is about. This approach is called “search engine
optimization,” abbreviated as SEO.
1. Write a Keyword-Rich Page Title. Write a
descriptive title for each page — rich in keywords you want people to
find you with — using 5 to 8 words. Remove as many “filler” words from
the title (such as “the,” “and,” etc.) as possible, while still making
it readable. This page title will appear hyperlinked on the search
engines when your page is found. Entice searchers to click on the title
by making it a bit provocative. Place this at the top of the webpage
between the <HEAD></HEAD> tags, in this
format: <TITLE>Web Marketing Checklist — 37 Ways to Promote Your
Website</TITLE>. (It also shows on the blue bar at the top of your
web browser.)
Plan to use some descriptive keywords along with your business name
on your home page. If you specialize in silver bullets and that’s what
people will be searching for, don’t just use your company name “Acme
Ammunition, Inc.,” use “Silver and Platinum Bullets — Acme Ammunition,
Inc.” The words people are most likely to search on should appear first
in the title (called “keyword prominence”). Remember, this title is your
identity on the search engines. The more people see that interests them
in the blue hyperlinked words on the search engine, the more likely
they are to click on the link.
2. Write a Description META Tag. Some search engines
include this description below your hyperlinked title in the search
results. The description should be a sentence or two describing the
content of the webpage, using the main keywords and key phrases on this
page. Don’t include keywords that don’t appear on the webpage. Place the
Description META Tag at the top of the webpage, between
the <HEAD></HEAD> tags, in this format:
<META NAME=”DESCRIPTION” CONTENT=”Increase visitor hits, attract
traffic through submitting URLs, META tags, news releases, banner ads,
and reciprocal links.”>
The maximum number of characters should be about 255; just be aware
that only the first 60 or so are visible on Google, though more may be
indexed.
When I prepare a webpage, I write the article first, and then develop
a keyword-rich title (#1 above). Then I write a description of the
content in that article in a sentence or two, using each of the
important keywords and key phrases included in the article. This goes
into the description META tag.
Next, I strip out the common words, leaving just the meaty keywords
and phrases and insert those into the keywords META tag. It’s no longer
used much for ranking, but I’m leaving it in anyway. I think it may have
some minor value. So to summarize so far, every webpage in your site
should have a distinct title and META description tag. If you implement
these two points, you’re well on your way to better search engine
ranking. But there’s more that will help your ranking….
3. Include Your Keywords in Headers (H1, H2, H3).
Search engines consider keywords that appear in the page headline and
sub heads to be important to the page, so make sure your desired
keywords and phrases appear in one or two header tags. Don’t expect the
search engine to parse your Cascading Style Sheet (CSS) to figure out
which are the headlines — it won’t. Instead, use keywords in the H1, H2,
and H3 tags to provide clues to the search engine. (Note: Some
designers no longer use the H1, H2 tags. That’s a big mistake. Make sure
your designer defines these tags in the CSS rather than creating
headline tags with other names.)
4. Position Your Keywords in the First Paragraph of Your Body Text.
Search engines expect that your first paragraph will contain the
important keywords for the document — where most people write an
introduction to the content of the page. You don’t want to just
artificially stuff keywords here, however. More is not better. Google
might expect a keyword density in the entire body text area of maybe
1.5% to 2% for a word that should rank high, so don’t overdo it.
5. Include Descriptive Keywords in the ALT Attribute of Image Tags. This helps your site be more
accessible to site-impaired visitors and gives additional clues to the search engines. The ALT attributes
dohelp get your images ranked higher for image search (see #12 below).
6. Use Keywords in Hyperlinks. Search engines are
looking for clues to the focus of your webpage. When they see words
hyperlinked in your body text, they consider these potentially
important, so hyperlink your important keywords and key phrases. To
emphasize it even more, the webpage you are linking to could have a page
name with the keyword or key phrase, such as blue-widget.htm– another
clue for the search engine.
7. Make Your Navigation System Search Engine Friendly.
You want search engine robots to find all the pages in your site.
JavaScript and Flash navigation menus that appear when you hover are
great for humans, but search engines don’t read JavaScript and Flash
very well. Therefore, supplement JavaScript and Flash menus with regular
HTML links at the bottom of the page, ensuring that a chain of
hyperlinks exists that take a search engine spider from your home page
to every page in your site. Don’t set up your navigation system using
HTML frames (an old, outdated approach); they can cause severe indexing
problems.
Some content management systems and e-commerce catalogs produce
dynamic, made-on-the-fly webpages, often recognizable by question marks
in the URLs followed by long strings of numbers or letters. Overworked
search engines sometimes have trouble parsing long URLs and may stop at
the question mark, refusing to go farther. If you find the search
engines aren’t indexing your interior pages, you might consider URL
rewriting, a site map, or commercial solutions.
8. Create a Site Map. A site map page with links to
all your pages can help search engines (and visitors) find all your
pages, particularly if you have a larger site. You can use free tools,
XML-Sitemaps.com to create XML sitemaps that are used by the major
search engines to index your webpages accurately. Upload your sitemap to
your website. Then submit your XML sitemap to Google, Yahoo!, and Bing
(formerly MSN), following instructions on their sites. By the way,
Google Webmaster Central has lots of tools to help you get ranked higher. Be sure to set up a free account and explore what they have to offer.
9. Develop Webpages Focused on Each Your Target Keywords.
SEO specialists no longer recommend using external doorway or gateway
pages, since nearly duplicate webpages might get you penalized. Rather,
develop several webpages on your site, each of which is focused on a
target keyword or key phrase for which you would like a high ranking.
Let’s say you sell teddy bears. Use
Google Insights for Search or
the free keyword suggestion tool on Wordtracker to find the related
keywords people search on. In this case: write a separate webpage
featuring the keyword “teddy bear,” “teddy bears,” “vermont teddy
bears,” “vermont bears,” “the teddy bears,” teddy bears picnic,” “teddy
bears pictures,” etc. You’ll write a completely different article on
each topic. You can’t fully optimize all the webpages in your site, but
for each of these focused-content webpages, spend lots of time tweaking
to improve its ranking, as described in point #10.
10. Fine-tune with Careful Search Engine Optimization.
Now fine-tune your focused-content pages and perhaps your home page, by
making a series of minor adjustments to help them rank higher. Software
such as WebPosition allows you to check your current ranking and
compare your webpages against your top keyword competitors. I use it
regularly. WebPosition’s Page Critic tool provides analysis of a search
engine’s preferred statistics for each part of your webpage, with
specific recommendations of what minor changes to make. The best set of
SEO tools is Bruce Clay’s SEOToolSet. You can find links to many SEO
articles on this site.
Frankly, this kind of SEO fine-tuning is time-consuming, painstaking
work that takes a lot of specialized knowledge. For this reason, many
small and large businesses outsource search engine optimization. If
you’ll explain your needs to me on my online form, I can refer you to
appropriate SEO firms that I know and trust.
11. Promote Your Local Business on the Internet.
These days many people search for local businesses on the Internet. To
make sure they find you, include on every page of your website the
street address, zip code, phone number,
and the five or 10
other local community place names your business serves. If you can,
include place names in the title tag, too. When you seek links to your
site (see #15 below), you should request links from local businesses
with place names in the communities you serve
and complementary businesses in your industry nationwide.
Also create a free listing for your local business on
Google Places for Business,
Yahoo! Local, and
Bing Local Listing Center.
That way your business can show up on a map when people do a local
search. For more information, see articles on local marketing on my
site.
12. Promote Your Video, Images, and Audio Content.
Google’s “universal search” displays not only webpage content, but also
often displays near the top of the page relevant listings for images,
videos, local businesses (see #11 above), and audio clips. Therefore,
consider creating such content appropriate to your business and then
optimizing it so it can be ranked high enough to help you. For example,
if you were to get a top-ranking, informative video on YouTube that
mentions your site, it could drive a lot of traffic to your site. For
more information, search on “optimizing images” or “optimizing videos.”
Linking Strategies
Links to your site from other sites drive additional traffic. But
since Google and other major search engines consider the number of
incoming links to your website (“link popularity”) as an important
indicator of relevance, more links will help you rank higher in the
search engines. Google has a measure called PageRank that reflects the
quantity and quality of incoming links. All links aren’t all equal.
Links from trusted, popular sites help your site rank higher than links
from lower traffic sites. You’ll find articles on linking strategies on
our site.
13. Submit Your Site to Key Directories, since a
link from a directory will help your ranking — and get you traffic. A
directory is not a search engine. Rather, it is a hierarchical listing
of sites sorted according to category and subcategory. Be sure to list
your site in the free
Open Directory Project,
overseen by overworked volunteer editors. But if you don’t get listed
right away, don’t be impatient and resubmit, or you’ll go to the end of
the queue. A link in this directory will help you a lot.
Yahoo! Directory is another
important directory. Real humans read submissions; so be careful to
follow the instruction given. Hint: Use somewhat less than the maximum
number of characters allowable, so you don’t have wordy text that will
tempt the Yahoo! editor to begin chopping.
Yahoo! Directory Submit requires
a $299 annual recurring fee to have your site considered for inclusion
within seven business days. Other paid business directories that might
help are
About.com and
Business.com.
14. Submit Your Site to Trade Organization Sites and Specialized Directories. Some
directories focused on particular industries, such as education or
finance. You probably belong to various trade associations that feature
member directories. Ask for a link. Even if you have to pay something
for a link from the organization, it may help boost your PageRank.
Marginal directories, however, come and go very quickly, making it
hard to keep up, so don’t try to be exhaustive here. Beware of
directories that solicit you for “upgraded listings.” Unless a directory
is widely used in your field, a premium ad is a waste of money — but
the (free) link itself will help boost your PageRank and hence your
search engine ranking.
SubmitWolf is a directory submission tool I’ve used with good
success. You complete a listing form in the software interface. Then
they submit your listing to all the appropriate directories they know
of, plus links to sites that require manual submission. It’s a timesaver
and works well. Just be careful to submit only to actual directories,
not “linking sites.”
15. Request Reciprocal Links. Find websites in your
general niche and request a reciprocal link to your site (especially to
your free service, if you offer one, see #24 below). Develop an
out-of-the way page where you put links to other sites — so you don’t
send people out the back door as fast as you bring them in the front
door. Your best results will be from sites that generate a similar
amount of traffic as your own site. High-traffic site webmasters are too
busy to answer your requests for a link and don’t have anything to
gain. Look for smaller sites that may have linking pages.
Check out Ken Evoy’s free SiteSell Value Exchange. It (1) registers
your site as willing to exchange links with other sites that have a
similar theme/topic content and (2) searches for sites with similar
topical content. Additionally, two automated link-building software
programs stand out — Zeus and IBP Link Builder. Both of these search the
web for complementary sites, help you maintain a link directory, and
manage reciprocal links. However, use these programs to identify the
complementary sites,
not to send impersonal automated email spam to site owners.
When you locate sites, send a personal email using the contact email on the site or to the administrative contact listed in a
Whois Directory.
If email doesn’t get a response, try a phone call. As a warning, only
link to complementary sites, no matter how often you are bombarded with
requests to exchange links with a mortgage site that has nothing to do
with your teddy bear store. One way Google determines what your site is
about is who you link to and who links to you. It’s not just links, but
quality links you seek. Reciprocal linking as hard, tedious work, but it
doesn’t cost you a dime out of pocket! Keep working at this
continuously, a little bit at a time. Patience and persistence will get
you some good links, so keep at it.
16. Write Articles for Others to Use in Websites and Newsletters.
You can dramatically increase your visibility when you write articles
in your area of expertise and distribute them to editors as free content
for their email newsletters or their websites. Just ask that a link to
your website and a one-line description of what you offer be included
with the article. This is an effective “viral” approach that can produce
hundreds of links to your site over time. You’ll find lots of
information on how to do this from the most popular article-marketing
site,
EzineArticles.com. When you create a free membership account, they begin sending you instructions and ideas each week.
17. Issue News Releases. Find newsworthy events and
send news releases to print and Web periodicals in your industry. The
links to your site in online news databases may remain for several
months and will temporarily improve traffic to your site and increase
link popularity. Use an online news release service such as PR Web.
Placing your website URL in online copies of your press release may
increase link popularity temporarily.
Two additional linking strategies, discussed below, are to ask
visitors to bookmark your webpage (#20) and to develop a free service
(#23), which will greatly stimulate links to your site.
Social Media
Our next type of website promotion comes from the mushrooming field
of social media, in which people are encouraged to interact with each
other, and respond to each other’s blog postings and comments. You
should be aware of four types of social media: (1) blogs, (2) social
networking sites, (3) social bookmarking sites, and (4) forums. Don’t be
upset if the distinctions between types of social media tend to blur.
Social media help promote your site by sending direct traffic, producing
links to your site, and generating awareness. The subject is too
diverse to go into detail here. You can learn more in our social media
articles on this site.
18. Begin a Business Blog. Want links to your site?
Begin a business blog on your website, hosted on your own domain. If you
offer excellent content and regular industry comment, people are likely
to link to it, increasing your site’s PageRank. Consistency and having
something to say are key. If you have a blog on a third-party blog site,
occasionally find reasons to talk about and link to your own domain.
19. Become Part of a Social Media Community. Some of the best online communities for business include
Facebook,
LinkedIn, and
Twitter.
In addition, you may want to participate in a social bookmarking
community in which members share with each other information about
websites, articles, or news items that they like (or don’t like). These
include
Digg,
Delicious,
StumbleUpon, and
Google Bookmarks.
Search engine spiders troll these sites looking for links to something
new and relevant. You can usually place a link to your website in your
profile, but the biggest gain comes when other people mention you (which
generates traffic to your site), link to you (which increases your
PageRank and brings traffic), or bookmark you (which increases your
PageRank and brings traffic, see #21 below).
One important reminder, don’t join a community to spam them or talk
incessantly about your business. Like any community you must listen,
comment, and make a genuine contribution for the good of others. Don’t
hog the conversation. Otherwise, your self-serving links and comments
will hurt your reputation.
Don’t bother with groups consisting of pure spam. Instead, find
groups where a serious dialog is taking place. Don’t use aggressive
marketing and overtly plug your product or service. Rather, add to the
discussion in a helpful way and let the “signature” at the end of your
email message do your marketing for you. People will gradually get to
know and trust you, visit your site, and do business with you.
20. Promote Your Site in Online Forums and Discussion Lists — “old school” social media.
The
Internet offers thousands of very targeted email based discussion
lists, online forums, and groups made up of people with very specialized
interests. Use
Google Groups to find appropriate groups. Search online for blogs or other forums.
21. Ask Visitors to Bookmark Your Site. It seems simple, but ask visitors to bookmark your site or save it in their Favorites list. I use a widget called
AddThis.
When you put the AddThis JavaScript on your webpage, it automatically
determines the title and URL of that page. When visitors click the
button on your page, they are automatically taken to a page that allows
them to choose which bookmarking service they prefer, and then
pre-populates the appropriate form with the title and URL of your
webpage. I use AddThis throughout my website, as well as in my
newsletters. If you have good content that people want to bookmark, this
can generate hundreds of links to your site and significantly raise
your rankings.
Traditional Strategies
Just because “old media” strategies aren’t on the Internet doesn’t
mean they aren’t effective. A mixed media approach can be very
effective.
22. Include Your URL on Stationery, Cards, and Literature. Make
sure that all business cards, stationery, brochures, and literature
contain your company’s URL. And see that your printer gets the URL
syntax correct. In print, I recommend leaving off the “http://” part and
including only the www.domain.com portion.
23. Promote using traditional media. Don’t
discontinue print advertising that you’ve found effective. But be sure
to include your URL in any display or classified ads you purchase in
trade journals, newspapers, yellow pages, etc. View your website as an
information adjunct to the ad. Use a two-step approach: (1) capture
readers’ attention with the ad, (2) then refer them to a URL where they
can obtain more information and perhaps place an order. Look carefully
at small display or classified ads in the back of narrowly targeted
magazines or trade periodicals. Sometimes these ads are more targeted,
more effective, and less expensive than online advertising. Consider
other traditional media to drive people to your site, such as direct
mail, classifieds, post cards, etc. TV can be used to promote websites,
especially in a local market.
24. Develop a Free Service. It’s boring to invite
people, “Come to our site and learn about our business.” It’s quite
another to say “Use the free kitchen remodeling calculator available
exclusively on our site.” Make no mistake, it’s expensive in time and
energy to develop free resources, but it is very rewarding in increased
traffic to your site — and a motivation to link to the site! Make sure
that your free service is closely related to what you are selling so the
visitors you attract will be good prospects for your business. Give
visitors multiple opportunities and links to cross over to the sales
portion of your site.
Email Strategies
Don’t neglect email as an important way to bring people to your
website. Just don’t spam, that is, don’t send bulk unsolicited emails
without permission to people with whom you have no relationship. Many
countries have anti-spam laws.
I’ll mention just a few important elements here. You can learn more from our articles on email marketing.
25. Install a “Signature” in your Email Program to help potential customers get in touch with you.
Most
email programs allow you to designate a “signature” to appear at the
end of each message you send. Limit it to 6 to 8 lines: Company name,
address, phone number, URL, email address, and a one-phrase description
of your unique business offering. Look for examples on email messages
sent to you.
26. Publish an Email Newsletter. While it requires a
commitment of time, creating a monthly email publication is one of the
most important promotion techniques. It could be a newsletter (“ezine”),
list of tips, industry updates, or new product information — whatever
you believe your customers will appreciate. This is a great way to keep
in touch with your prospects, generate trust, develop brand awareness,
and build future business. It also helps you collect email addresses
from those who visit your site, but aren’t yet ready to make a purchase.
You distribute your newsletter inexpensively using email marketing
services such as: iContact, ConstantContact, and AWeber. If you have a
very small list, some of these services let you use their services free
until you grow larger. Blogs are very popular, but don’t really replace
email newsletters. You have to go to a blog to read it, while an email
newsletter appears in your inbox asking to be read.
27. Aggressively Ask for Email Sign-ups. If you want
to get subscribers to your email newsletter, you’ll need to work hard
at it. Include a subscription form on every page of your website.
Promote sign-ups through free whitepapers, e-books, or other products.
If you have a local business, ask customers to sign up for your email
list to get “special Internet only offers.” Also ask other
businesspeople when they give you a business card if you can send them
your email newsletter. While only the email address itself is necessary,
I always ask for a first name also, so I can personalize the newsletter
and the email subject line with the recipient’s name.
28. Send Transactional and Reminder Emails. A
transactional email is sent to an existing customer to initiate, remind,
confirm, or thank the person. Be creative. If you keep careful records,
you can send emails to customers on their birthday to remind them to
return to your site. Subscription confirmation emails can also mention
several popular products. You might remind customers that it has been
three months since their last order and ask if it’s time for a refill.
Thank you for your purchase emails can offer a coupon to bring your
customer back for a future sale. Use your imagination, but don’t pester
your customers. You’re there to serve them, not the other way around.
29. Send Offers to Your Visitors and Customers. Your
own list of customers and site visitors who have given you permission
to contact them will be your most productive list. Send special offers,
coupon specials, product updates, etc. They often initiate another visit
to your site. If you have a regular newsletter, you can include many of
these in your regular emailing.
30. Exchange Email Mentions with Complementary Businesses. You might consider exchanging email newsletter mentions with complementary businesses to reach new audiences.
Just
be sure that your partners are careful where they get their mailing
list so you don’t get in trouble with the anti-spam laws in your
country.
I’ll mention renting email lists in #37 below under Paid Advertising approaches.
Miscellaneous Strategies
Here are a couple of strategies that don’t fit elsewhere.
31. Announce a Contest. People like getting
something free. If you publicize a contest or drawing available on your
site, you’ll generate more traffic than normal. Make sure your
sweepstakes rules are legal in all states and countries you are
targeting. Prizes should be designed to attract individuals who fit a
demographic profile describing your best customers.
32. Devise Viral Marketing Promotion Techniques. So-called
viral marketing uses existing communication networks to spread the word
exponentially. Word-of-mouth, PR, creating “buzz,” and network
marketing are offline models. Promotion strategy #16 above, “Write
Articles for Others to Use for Website and Newsletter Content,” is a
kind of viral approach.
The key to the best viral marketing, however, is create something
that generates buzz and is so cute / fascinating / fun / bizarre that it
gets passed by viewers to their friends via email and social networks —
thousands of times — so that it propels more and more people to your
website, and, hopefully, helps enhance your brand, produce sales, and
ultimately boost profits. Internet marketers often seek to launch viral
campaigns on Digg or YouTube. Digg is a social bookmarking site with
such power, that if enough people “Digg” you, you appear on the Digg
front page and receive a huge number of visitors in a few hours. If your
video goes viral on YouTube, you could get tens of thousands of visits
to the site you promote in the video. However, viral marketing is
difficult to do well.
Paid Advertising Strategies
None of the approaches described above is “free,” since each takes
time and energy. But if you want to grow your business more rapidly,
there comes a point when you need to pay for increased traffic.
Advertising is sold in one of three ways: (1) traditional CPM (cost per
thousand views), (2) pay per click (PPC), and (3) pay per action (PPA)
or cost per action (CPA) approaches. Examples of the latter are
affiliate program and lead generation programs. Banner ads get such a
low click-through rate (0.2%) that I don’t recommend paying much for
them. Banner ads typically cost about 50 to $1 per thousand page views,
except on targeted sites. Do some small tests first to determine
response. Then calculate your return on investment (ROI) before spending
large amounts. Here are some methods to explore:
33. Advertise in an Email Newsletter. Some of the
best buys are small text ads in email newsletters targeted at audiences
likely to be interested in your products or services. Many small
publishers aren’t sophisticated about advertising and offer very
attractive rates.
More effective (and more expensive) is to send out an appropriate
solo email to the targeted list’s subscribers. These often get a good
response.
34. Begin an Affiliate Program. Essentially, a
retailer’s affiliate program is a CPA program that pays a commission to
other site owners whose links to the retailer’s products result in an
actual sale. The goal is to build a network of affiliates who have a
financial stake in promoting your site. If you’re a merchant, you need
to (1) determine the commission you are willing to pay (consider it your
advertising cost), (2) select a company to set up the technical details
of your program, and (3) promote your program to get the right kind of
affiliates who will link to your site. Software and service companies
are available to facilitate the process. The problem is getting enough
affiliates who will actually work hard to promote your products or
services. These “super affiliates” will probably consist of only 1% to
3% of your total number of affiliates.
35. Purchase Pay Per Click (PPC) ads with Google
AdWords, Yahoo! Search Marketing, or Microsoft adCenter. This strategy
is way down the list, but it is vitally important. Most Internet
businesses will want to explore using Google AdWords to drive targeted
traffic to their websites.
These PPC ads appear on the search engine results page, typically
both above and to the right of the organic or natural search engine
results. Since they are keyword-driven, they can be quite relevant to
what a searcher is trying to find. Your ranking in this list of paid
text ads is determined by (1) how much you have bid for a particular
search word compared to other businesses, (2) the click-through rate on
your ad, and (3) your Quality Score, which reflects the relevancy and
quality of your ad and the landing page it points to.
PPC ads can be a cost-effective way to get targeted traffic, since
you only pay when someone actually clicks on the link. But I strongly
recommend that you study this carefully and expect a learning curve
before you invest large sums of money in PPC advertising. You can find
articles on Paid Search on our site.
36. List Your Products with Shopping Comparison Bots and Auction Sites.
If you’re an online merchant, you’ll want to consider this. Shopping
bots compare your products and prices to others. Some work on a PPC (Pay
Per Click) basis, others on a CPA (Cost Per Action) basis, perhaps with
a listing fee. Bots to consider include mySimon, BizRate, PriceGrabber,
and Shopping.com. Shopping sites that include comparison features
include: eBay, Yahoo! Shopping, and Amazon Marketplace. You pay to
acquire first-time customers, but hopefully you can sell to them a
second, third, and fourth time, later on.
37. Rent targeted, commercial email lists. The last
website promotion technique I’ll mention is renting targeted email
lists. We abhor “spam,” bulk untargeted, unsolicited email, and you’ll
pay a very stiff price in a ruined reputation and cancelled services if
you yield to temptation here. But the direct marketing industry has
developed targeted email lists you can rent — lists consisting of people
who have agreed to receive commercial email messages. These lists cost
$40 to $400 per thousand or 4 to 40 per name. Do a smaller test first to
determine the quality of the list. Your best bet is to
find an email list broker
to help you with this project. You’ll save money and get experienced
help for no additional cost. Realize, however, that due to the high cost
of renting lists, many businesses won’t generate enough businesses to
justify the cost. Run the numbers before you invest.
Summary
Whew! That’s it. We certainly haven’t exhausted ways to promote your
site, but these will get you started. To effectively market your site,
you need to spend time adapting these strategies to your own market and
capacity. Right now, why don’t you make an appointment to go over this
checklist with someone in your organization? Make this Checklist
jump-start for your new Internet marketing strategy.
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